20th Anniversary Project
Magical Girl Lyrical Nanoha 20th Anniversary Project
20 years since the TV anime debut in 2004. The 20th Anniversary Project is a two-pronged effort: “memorial” reconstructions of the franchise’s legacy, and a presentation of “the future” through a brand-new anime.
Project Overview
Duration: October 2024 – 2026 Official Website: Launched October 1, 2024 Key Initiatives:
- Sequential unveiling of memorial visuals
- 20th Anniversary Selection broadcast (curated episodes from Seasons 1, 2, and theatrical films)
- Real-world events and store activations
- High-end commemorative merchandise
- Production and broadcast of EXCEEDS Gun Blaze Vengeance
Major Developments
📺 20th Anniversary Selection Broadcast
Classic episodes re-presented for modern broadcast platforms. A tie-in campaign, “Character Favorite Quote Vote,” was also held.
Streaming Platforms:
- Subscription: d Anime Store, U-NEXT, Anime Hodai
- Pay-per-view: Amazon Prime Video, Google TV, Rakuten TV, Video Market
🎬 Theatrical Films: First-Ever Terrestrial TV Broadcast
Reflection / Detonation - Back-to-Back Two-Night Broadcast
- Network: TOKYO MX
- The first-ever terrestrial broadcast of the two-part theatrical duology
Events
Lyrical☆Store 2025 Lyrical Memories
A concept event set in the “Lyrical Grand Library” within the “Forest of Memories,” where characters serve as librarians compiling cherished moments into a “magical album.”
| City | Venue | Dates |
|---|---|---|
| Tokyo | Shinjuku Marui Annex 6F | November 28 – December 14, 2025 |
| Osaka | Namba Marui | December 26, 2025 – January 11, 2026 |
| Nagoya | Central Park Underground Mall | January 24 – February 1, 2026 |
Popular Items:
- 3D acrylic stands (sold out daily)
- Acrylic keychain collection
- Canned hojicha latte (lifestyle-oriented collaboration)
- Snow Season dakimakura covers (made-to-order)
AnimeJapan 2026
Participation in AnimeJapan 2026, one of the world’s largest anime events, has been confirmed. The latest information on EXCEEDS is expected to be revealed.
Commemorative Merchandise
Seiko 20th Anniversary Watch
A high-end model encapsulating the series’ journey in a timepiece, made for long-time fans.
Release: October 2024
Sanrio Characters Collaboration
Locations: Tokyo, Fukuoka, Osaka Period: March 2025
Memorial Visual Collection
Publisher: Gakken Release: February 2025 Contents: Over 200 pages of curated illustrations from the TV series
Don Quijote Exclusive Merchandise
Limited-edition goods featuring newly commissioned illustrations.
Community Reactions
Social Media Response
The announcement of EXCEEDS—the first completely new production in approximately 6 years—generated a major response on social media.
- Official YouTube channel 50K subscriber milestone announcement: 123 reposts, 418 likes
- AnimeJapan 2026 participation announcement: 323 reposts, 687 likes
- Teaser visual reveal: Achieved trending status
Real-World Events and Consumer Response
At the Lyrical☆Store Osaka venue, sold-out updates were posted daily. The announcement video for dakimakura covers of specific characters (Hayate Yagami, Reinforce Eins) recorded over 70,000 impressions.
“Befriending” and “Vengeance”
Overwhelming adversaries with full-power magical bombardment, then becoming best friends—a pattern known among fans as “Befriending,” iconic to the series.
The word “Vengeance” in the subtitle of EXCEEDS has sparked active debate about what changes it may bring to this traditional reconciliation pattern.